California program provides retail produce boost - The Packer

California program provides retail produce boost

05/09/2013 11:43:00 AM
Pamela Riemenschneider

“We like to change it up,” Torres said. “For example, it’s starting to get warm in some parts of California. We have information for make-your-own spa water with lemons or cucumbers. That gives consumers the idea to drink vegetables with water.”

There are more than 700 retail locations working with the program throughout the state, Torres said. Working with retailers in the community is one of the most important ways for the network to reach consumers.

“We’re trying to connect with the parents, kids and grandparents and show them that healthy eating is not just an opportunity to get healthier, it also helps build a stronger community,” he said. “Working with retailers gives them the opportunity to show that they’re part of the community and want to make a difference.”

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