A web seminar focuses on how new federal food safety rules from the Food and Drug Administration could affect retailers.

The March 20 seminar is sponsored by the United Fresh Produce Association and California Grocers Association Education Foundation.

The web seminar will review the likely effect of the proposed produce safety rule on both produce suppliers and retailers’ procurement and store operations, according to a news release from United Fresh.

David Gombas, senior vice president of food safety and technology for Washington, D.C.-based United Fresh, and Jeff Oberman, vice president of trade relations for the association, are scheduled to lead the event, according to the release.

“Retailers will definitely feel the effects of the produce rule, especially if the small farm amendment remains in the final version,” Gombas said in the release. “The industry is counting on retailers to hold suppliers to strict standards of implementing the rules to ensure safe, quality products are delivered to the consumers regardless of from what size operation they originate.”

The rule — part of the Food Safety Modernization Act — exclude smaller growers.

The web seminar include an update from United Fresh food safety working groups, according to the release.

The event is free to United Fresh and California Grocers Association members and $50 for non-members, according to the release. Registration is available online. For more information, contact Oberman at 831 600-8922.