Helping further its social media presence, the mango industry is working with food bloggers to spread consumer interest in the fruit.
The Orlando, Fla.-based mango board participated in the nontraditional and hands-on conference for recipe and food bloggers. The board co-sponsored the event and provided tips including selecting, ripening and cutting mangoes while building relationships with the food influencers through personal visits, according to a news release.
The board hosted a tasting exercise to introduce attendees to mango flavor pairings and discuss how ripeness influences taste. The board also hosted a nightly mango s’mores bar.
“The bloggers’ sincere excitement about mangos generated an energy level at Camp Blogaway that was truly remarkable,” Melanie Teel, a mango marketing manager said in the release. “It was a great feeling to walk away from that experience having genuinely inspired and informed the overwhelming majority of bloggers who attended.”