Consolidated Fruit Packers has a new look with an emphasis on locally grown Canadian products. The company is releasing a new line of labels, bags and shipping containers across their product lines to celebrate its 20th anniversary.

The company, which supplies apples, stone fruit cherries and pears, has experienced exponential growth across the Okanagan Valley, according to a news release. Consolidated Fruit Packers is working with growers in Chile and Argentina to supply berries year-round.

“2013 is CFP’s 20th anniversary and we felt this was an ideal time to refresh our packaging with a simple, nostalgic look that incorporates a bold graphics style and vibrant solid colors that are highly visible at retail,” president Brian Messent said in the release.