The Packer, the fresh fruit and vegetable industry’s leading source for news, information and analysis, has launched a comprehensive news app serving fresh fruit and vegetable growers, packers, and shippers; produce retailers; foodservice distributors; fresh-cut processors; wholesale produce distributors, and allied product and service providers.
The Packer, a weekly print newspaper, and its associated website are updated throughout the day with key news stories. The Packer distributes various newsletters throughout the week to its audience and recently launched the Midwest Produce Conference and Expo.
The app launched Aug. 1, and is available for iPhones, iPads and Android phones and tablets. Those who have paid subscriptions to The Packer’s weekly newspaper automatically have access to the app. Also, the app’s sponsors — Stemilt Growers, Well-Pict Berries and N2N Global — are making the app available as a gift to their customers.
Similar to thepacker.com, the app provides access to news, videos, commodity pricing, shipping information and weather forecasts. More than 13% of visitors to The Packer’s website are already accessing the site via mobile devices, said Dean Horowitz, vice president of media operations for Vance Publishing Corporation, The Packer’s parent company.
“As a news organization, this is another outlet for The Packer’s readers,” said Shannon Shuman, The Packer’s publisher. “We know our audience is no longer tied to their computer screens all day. They are moving. With The Packer app we can provide them important, relevant, decision-making content no matter where they are, with the ultimate goal of being an integrated part of the regular work day for fresh produce professionals.”
“The current version will be monitored for the rest of this year, and in 2013 we will launch the next version with changes based on usage insights we actively monitor,” he said.
Download The Packer app on the App Store or Google Play today here: http://www.thepacker.com/mobile-app/mobile/