California avocados enlist celebrity chefs at Fresh Summit - The Packer

California avocados enlist celebrity chefs at Fresh Summit

09/19/2012 03:52:00 PM
Mike Hornick

Courtesy California Avocado CommissionChefs Mary Sue Milliken, left, and Susan Feniger will demonstrate recipes for the California Avocado Commission at PMA Fresh Summit.Chefs Susan Feniger and Mary Sue Milliken, who made their mark on television and as owners of Border Grill restaurants, are scheduled to appear at the California Avocado Commission booth during Produce Marketing Association Fresh Summit.

Feniger and Milliken plan to demonstrate new avocado recipes Oct. 27-28 on the trade show floor at the Anaheim Convention Center, according to a news release.

The two chefs have been spokeswomen for the commission for several years. Their television work includes the shows Too Hot Tamales and, more recently, Bravo’s Top Chef Masters. Border Grill restaurants are in Los Angeles, Santa Monica and Las Vegas.

They will also pick the winners of a daily contest on Facebook each day of Fresh Summit. Leading up to the show, the commission plans advance postings for the trade and consumers on Facebook and Twitter.

The chefs will be available for photos during set times yet to be announced.

“We are thrilled to be able to showcase California avocados in our local area during Fresh Summit this year,” Jan DeLyser, vice president of marketing and incoming PMA chairwoman, said in the release. “We have fruit coming mostly from the northern districts in Ventura County up through north of San Luis Obispo and the eating quality is outstanding.”

Commission staff plans to make consumer data on avocados available to the trade at the show.



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