Braga Fresh Family Farms has introduced sleeved celery and celery hearts to its lineup of products under the Josie’s Organics label.
Soledad, Calif.-based Braga Fresh previously offered unbranded celery.
Branded and sleeved organic celery will promote consumer confidence, Rod Braga, president and chief executive officer, said in a news release.
The Josie’s Organics line includes broccoli, sweet baby broccoli, chard, collards, kale, spinach, cilantro, parsley, beets, radishes, romaine hearts, green leaf and red leaf lettuce.
The items are sold at most Whole Foods outlets nationwide, among other retailers.