Children, cherries and cheese are prominent in the 2013 marketing strategy for Chelan Fresh Marketing, company officials say.
A co-marketing venture with The Laughing Cow cheese products has begun, said a news release from the Chelan, Wash.-based marketer of Washington tree fruit.
For that promotion, 3- and 5-pound bags of apples from Chelan Fresh have oversized Kwik Loks printed with $1-off coupons for The Laughing Cow cheese.
Marketing director Mac Riggan said in the release the cheese coupons are on all of Chelan’s poly bags and some mesh bags.
The program is planned to run through April, with the goal of moving 1 million bags of apples with the cheese coupons.
For the Fuel Up to Play 60 campaign, initiated by the U.S. Department of Agriculture, the NFL and the National Dairy Council, Chelan Fresh Marketing is encouraging children to consume fresh fruits and vegetables so they will have energy for at least one hour of active play every day.
Chelan’s 3-pound bags of apples and anjou pears are marked with the Fuel Up logo, details and Web links. The special packaging is scheduled to continue through February, the Chelan release said.
For the 2013 cherry season, Chelan Fresh plans heavy promotions of its white-fleshed Orondo Ruby variety, the news release said.
Riggan expects to move 40,000 packs of the variety this year, double the volume from 2012.
Shipments of the Orondo Ruby cherries are expected to begin the third week of June, the release said.