Cherry potential sliced by frost but future bright

10/21/2013 11:38:00 AM
Tom Karst

Production information sheets, nutrition tips and point of sales cards also are available for interested retailers, she said.

Brux said Chile cherries are a perfect fit for Chinese new year celebrations, and Asian retailers and retailers in high population Asian markets are a target market for that reason, she said.

Social media efforts are ongoing to give consumers a closer connection to Chilean fruit growers, with efforts focused on showing that Chilean cherry growers produce fruit to the highest standards.

Christmas and the first few weeks of January are expected to feature the strongest retail cherry promotions this season, Brux said.


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