Fresh Express salad ads tout Fresh Rinse wash

05/23/2011 08:09:00 PM
Chris Koger

Full conversion of the product line to Fresh Rinse was another.

The next step, Burness said, is developing the licensing framework.

“(Fresh Rinse) is not a silver bullet, not ultimate sterility, but it’s one more key step in a multistep process that starts on the farm through processing and packaging to the consumer,” said David Acheson, managing director of food and import safety for Leavitt Partners and former Food and Drug Administration associate commissioner for food protection.

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