Chiquita Brands International has released an expanded consumer app, Chiquita FanFun.
It was developed in partnership with FunMobility. The first app resulting from that work was released in September 2012; the latest is available through iTunes and Google Play.
It can also be downloaded by texting “Chiquita” to 55155.
The app features arcade games, customizable photos, quizzes, a sweepstakes and hundreds of recipes. Users can gain loyalty points redeemable for Chiquita merchandise.
It was designed to be updated frequently with the company’s most current promotions. Through a store locator, users can find a nearby Chiquita banana retailer.
“We are expanding the mobile engagement of Chiquita consumers,” Rob Adams, Chiquita director of marketing and channel sales, said in a news release. “This is a creative breakthrough for our category and we’ll be looking forward to building greater momentum through this new app with consumers.”
Chiquita FanFun includes a Little League Card Maker, which lets users upload photos and convert them into baseball cards. The company sponsors Little League baseball and softball.
The quizzes test a user’s knowledge of bananas and the Chiquita brand.
User loyalty points can be applied to purchases of apparel, toys and accessories at the online Chiquita Store.