Church Bros. bets on red to charge spinach sales

08/10/2012 11:54:00 AM
Mike Hornick

Seed supply locked in

Church Bros.’ red spinach has been in development for about a year, grown initially at trials in the Salinas and Yuma, Ariz., areas.

The color is from the seed variety and differences in farming method, said Van Eeghen, who expects competition.

“There are a bunch of different varieties out there that we tested and really only one stood out that could be commercially grown,” he said. “We have the seed supply on that locked up through 2013.”

He declined to name the supplier. The Culinary Institute of America provided sensory analysis of the variety, plus menu and usage ideas.

The spinach is grown in limited quantities but volume will at least triple in the coming year, Van Eeghen said.


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Julio    
Salinas Ca  |  August, 10, 2012 at 04:26 PM

this is fabulous

0000    
salinas  |  August, 11, 2012 at 12:02 PM

it sure is.... I work for True Leaf farms, and we are all excited about our new product where quality is what we do best...

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