Three workshops, more than 100 exhibitors and a keynote speech by Greg Calistro, Save Mart executive director of produce, highlight the annual Citrus Showcase March 7 in Visalia, Calif.
The free event is at the Visalia Convention Center. Reservations are required for lunch, when Calistro is scheduled to speak. Lunch tickets are available through California Citrus Mutual.
More information is available from the trade organization.
Workshop topics include water regulations, the Asian citrus psyllid and marketing. Calistro, who also serves on the board of the Produce Marketing Association, will speak on industry and consumer trends.
He’ll also join a panel discussion with citrus merchandisers and retailers on trends and what can be done to strengthen demand and shelf space, according to a news release.
The one-day event’s sponsors include JKB Energy, Valent, Farm Credit, Bayer CropScience, Dow AgroSciences, Syngenta, Fruit Growers Supply, Southern California Edison, Yara, Sinclair and Bank of the West.
Speakers at the water regulation workshop are Clay Rogers, assistant executive director of the Central Valley Regional Water Quality Control Board; Rick Hoelzel, manager of water resources at the Kings River Conservation District; and Blake Sanden, irrigation and agronomy farm advisor at the University of California Cooperative Extension.
For the Asian citrus psyllid session, scheduled panel members are Prakash Hebbar, director of the U.S. Department of Agriculture’s Animal and Plant Health Service division and the Citrus Health Response Plan; Robert Leavitt, director of the California Department of Food and Agriculture’s Plant Health division; and Nick Hill, citrus grower and chairman of the Citrus Disease and Prevention Program.