Citrus packaging, berry ads win awards for Marketing Plus

12/19/2011 04:46:00 PM
Mike Hornick

Courtesy Cecilia Packing Corp.Package designs for Cecilia Packing Corp.’s Dimples mandarin oranges and an ad campaign for Well-Pict Berries recently won awards for Fresno, Calif.-based Marketing Plus.

Bag and box designs for Dimples plus the trade publication ad campaign for Well-Pict each earned a Silver Award in the annual Davey Awards competition, according to a news release. The competition, judged by the International Academy of the Visual Arts, recognizes achievements by smaller creative firms.

The Silver winners in their respective categories — promotional packaging and business-to-business or trade magazine ads — were chosen from about 4,000 entries worldwide. Other winners included firms in Finland, Australia, Kuwait and South Africa.

Dimples is a cartoon-like character introduced on Orange Cove, Calif.-based Cecilia Packing’s seedless mandarin packaging in February, aimed at children and their parents. The packaging is used nationwide and as far away as Malaysia.

Cecelia Packing also markets navels, minneolas and valencias under the Cecelia’s Pride label and cara caras under the Cecelia’s Cara Caras brand. Navels from one of California’s oldest citrus groves are packed under the Sky Valley Heirloom label.

The ads for Watsonville, Calif.-based Well-Pict Berries have appeared in the U.S. and abroad.
Marketing Plus partnered with Fresno-based Zylka Design.

“Our job is to stay out of the limelight while making our clients shine, but it’s nice to get some recognition for the work we do behind the scenes,” Julie Lucido, chief executive officer of Marketing Plus, said in the release.



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Ronald Rockstead    
Harligen, Texas  |  December, 20, 2011 at 10:35 AM

What! The Idaho Potato Field Force got robbed! http://www.idahopotato.com/video_player2/id-0iy_ymgc_-4

Jeff Simonian    
Fowler, CA  |  December, 20, 2011 at 12:46 PM

Congrats Marketing Plus!

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