Colorful Harvest, Salinas, Calif., has hired Jeremy Burris as vice president for sales and sourcing for its Florida division.

Colorful Harvest names sales V.P. for Florida divisionBurris has more than 10 years in the strawberry industry, according to a news release.

He was the former vice president of sales for Wish Farms of Florida and received his masters in business administration from Southeastern University, Lakeland, Fla.

“The addition of someone with Jeremy’s experience and firsthand knowledge of the Florida strawberry and vegetable industry will help to add depth to our already successful year round Florida strawberry and veg program,” Doug Ranno, chief of operations, said in the release.