Columbia Marketing sees big cherries in July - The Packer

Columbia Marketing sees big cherries in July

06/24/2014 09:49:00 AM
Chelsea Mies

Columbia Marketing InternationalCherry displays, such as this one, are part of a promotion during the month of July for Columbia Marketing International and its retail customers.Cherries from the Pacific Northwest are larger than in past years, with sugar levels at the top of the charts, according to Columbia Marketing International.

Columbia Marketing International has named July the month of jumbo cherries. The company is setting up retail programs with retail customers to ensure adequate cherry supplies in stores, according to a news release. One promotion that the company is running is a high-grapic instant cherry display, which ships with two boxes of red or Rainier cherries, which can be assembled in less than 30 seconds.

“We have an incredible opportunity with this year’s Northwest cherry crop,” Steve Lutz, vice president of marketing at CMI, said in the release. “After a low cherry production out of California this season, consumers are hungry for cherries. With our estimated 22-million-box crop out of the Northwest this year, consumers can expect great eating cherries, with larger than normal sizing.”



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