Visitors to the site will be able to access product resources, including recipes, videos, galleries and social media more efficiently, according to a news release.
“With the launch of the new website, Columbine Vineyards will be in a better position to provide information on the company’s full breadth of product mix and share with the public the vast health benefits of grapes,” Lauren Olcott, Columbine’s marketing representative, said in the release.
The website is part of the company’s rebranding effort. The website comes almost a year after the company released an application for iPhones and Android phones called G.P.S., or Grape Positioning System. The application was designed to make finding Columbine’s grapes at local stores easier for the customers.