“We went through trials with them late last year and it’s really gone into production for this season,” said Lin Moses, marketing manager for industrial packaging at Memphis, Tenn.-based International Paper. “We consolidated all their designs and styles into one box to use in all their regions, throughout Mexico and California.”
The container was designed to reduce paper use, increase airflow and provide display graphics, Moses said. A quick response code in green — a first for International Paper, which typically offers the codes in black — is included.
“It goes with our customer’s logo and look,” she said. “We wanted to design a new style of box that’s stronger and more efficient than current packaging and to meet changing needs in terms of appeal and handling.”
Dana Thomas, president of Bloomington, Calif.-based Index Fresh, welcomed the changes.
“We tested the container’s longevity in the cooler, long-distance shipping properties and added a QR code, which will increase our ability to engage with our customer base,” Thomas said in a news release.