Company goes Looney Tunes on strawberry clamshells - The Packer

Company goes Looney Tunes on strawberry clamshells

07/15/2014 02:59:00 PM
Vicky Boyd

Looney Tunes on strawberry clamshellsCourtesy Central West ProduceSanta Maria, Calif.-based Central West Produce has reached an agreement with Warner Bros. Consumer Products that will allow it to use Looney Tunes cartoon characters on its packaged strawberries in the U.S. and Canada.

Each clamshell will feature one of the characters that include Bugs Bunny, Tweety Bird and Taz, the Tasmanian devil, according to a news release.

The partnership is designed to make nutrition fun and encourage kids to adopt a healthful lifestyle.

“We are excited to enter into the produce category with a partner like Central West, whose product demonstrates the quality WBCP looks for when it comes to beloved brands like Looney Tunes,” Karen McTier, executive vice president of domestic licensing and worldwide marketing for Warner Bros., said in the release.



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