Concord Foods is sponsoring a football-themed sweepstakes. The contest runs Aug. 15-Nov. 30.

Two grand-prize winners will receive trips to college bowl games Jan. 1-2, 2013, according to a news release.

The sweepstakes is being promoted in-store with point of sales material like stickers on every pouch of Concord Foods Guacamole Mix, according to the release.

It is also being promoted on Concord Foods Facebook page, website and blogs.

“Social Media plays a key part in this promotion” said Samantha McCaul, marketing manager at Concord Foods in the release. “Consumers will enter the contest on Concord Foods’ Facebook page. To encourage participation, we will also be giving away monthly prizes to our Facebook fans. This is a great way to interact with our consumers and share information about products, recipes and other promotions.”

To learn more about the sweepstakes promotion visit