Consultant: Know your customers, but know yourself first

06/11/2013 08:33:00 AM
Chris Koger

Other keys to analyzing sales opportunities include anticipating changes in export markets.

“Theres a lot going on internationally, a lot of doors opening up, because of new technology, because of new seed varieties,” De La Cruz said. “There are a lot more potential competitors coming at us internationally, but a lot more opportunities to export.”

The annual convention was June 6-8.

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