The facts and figures behind changing consumer behaviors in the produce aisle are on the agenda of a free webcast set for April 11.

The hourlong event, “Fresh Trends 2013 Consumer Purchasing Webcast,” is set to begin at 10 a.m. Central time.

Sponsored by Pear Bureau Northwest, Milwaukie, Ore., and presented by The Packer, the program will include Paul Kneeland, vice president of produce and floral for Kings Food Markets.

Also presenting will be Greg Johnson, editor of The Packer, and Pamela Riemenschneider, editor of Produce Retailer magazine. Register online for the free event.

Topics for discussion include why nearly two-thirds of consumers report the economy has changed the way they shop for food and how they are visiting more formats than ever before.

Johnson is scheduled to unveil key findings from The Packer’s 2013 Fresh Trends survey and Riemenschneider will discuss what those findings mean to produce marketers and retailers.

Kneeland will provide a retailer perspective on the information. He helped Kings Food Markets, Parsippany, N.J., launch a new brand identity last year: Where Inspiration Starts.

Kneeland is on the Produce Marketing Association’s board of directors and has served on the Eastern Produce Council and the New England Produce Council.

“We think viewers will get good insights on how retailers like Paul use the Fresh Trends data for marketing and merchandising in stores,” Johnson said.

The webcast will also be available on demand for people who can’t view it live.