Coosemans Worldwide Inc. is growing its retail sales by rolling out herb packaging nationally.
The Miami-based specialties purveyor is expanding distribution of modified atmosphere packaging it has over the past two years marketed in major Florida and Georgia retail chains.
Coosemans has sold more than 6 million packs of the herbs that feature breathable bag technology and use 75% less plastic than clamshells, said Chick Goodman, Coosemans’ Soquel, Calif.-based vice president of sales and marketing who heads Coosemans’ retail division.
The herbs, marketed through Coosemans’ Rock Garden herb grower and packer division under its Lucinda’s Specialty Produce label, come in bags ranging from a quarter ounce to 2 ounces.
Goodman said the packaging was a hot topic at Coosemans’ booth during a recent retail chain food exposition.
“With less plastic in an era of sustainability, we’re getting a lot of interest in this,” he said. “The retailers are coming around to them. These bags are a great way to merchandise herbs because they extend shelf life. Anything that cuts shrink makes retailers happy.”
The herbs, which include conventional and organic basil, rosemary and chives, have been distributed by Coosemans’ Miami, Tampa and Atlanta operations and are being distributed to other operations including Baltimore and Washington, D.C., Goodman said.
Coosemans’ retail group is also developing more business with regional and national chains throughout the U.S. He said the specialties grower, shipper, importer, repacker and distributor is also developing a new website.