Coupon offer pairs Potandon, Country Crock - The Packer

Coupon offer pairs Potandon, Country Crock

02/24/2014 05:24:00 PM
Mike Hornick

Potandon Produce LLC will feature instant $1 coupons for joint purchases of its potatoes with Country Crock spreads starting in mid-March.

The coupons are valid through July 31 and are to appear on 3-, 5-, 8- and 10-pound bags of fresh potatoes under the Green Giant Fresh, Klondike Brands and SunFresh labels. Some private labels will also carry them, according to a news release.

Starting in March, Country Crock — a Unilever North America brand — will begin a television and digital marketing campaign featuring the spreads in homemade mashed potatoes.

Potandon Produce, Idaho Falls, Idaho, will have point-of-sale materials available to highlight the promotion at store level. An e-mail and online social media program is also planned.

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UK  |  March, 11, 2014 at 10:56 AM

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