Soares will take over for Michelle Hogan, the cranberry group’s interim executive director since September. He plans to begin working for the committee in May.
Hogan succeeded David Farrimond, the committee’s executive director for 25 years until he retired last fall.
“We look forward to having him as part of the cranberry industry. He’s been a great asset to growers already while at the Department of Agricultural Resources,” Hogan said.
“I visited the Cranberry Institute in Wisconsin and I am looking forward to working with them and the (committee) to further the cranberry industry in the U.S. There are great opportunities for partnerships and using the science to develop great marketing opportunities here and around the world,” Soares said, who was with the department 17 years.
Soares is succeeded as commissioner by Gregory Watson, who was sworn into office April 2.