Crunch Pak goes backstage again at awards show

05/18/2012 03:00:00 PM
Mike Hornick

Crunch Pak sliced apples are expected to be served for the third time this year at a televised awards show – the Billboard Music Awards set for May 20 at the MGM Grand Garden Arena in Las Vegas.

Cashmere, Wash.-based Crunch Pak will feed an estimated 500 performers, presenters and attendees, according to a news release.

Crunch Pak’s prior appearances were at the Academy Awards in February and the Kids’ Choice Awards in March, both in Los Angeles. At Kids’ Choice, the company donated 24 boxes to feed more than 200 performers and 150 staff. At the Academy Awards, 32 boxes were distributed.

“We are happy to provide our products to another award show because it exposes us to a whole new audience,” Tony Freytag, senior vice president of sales and marketing, said in the release.

The Billboard Music Awards are scheduled to broadcast at 8 p.m. EST May 20 on ABC.



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