Crunch Pak plans to offer a $3 coupon on its Disney-branded products for a Blu-ray and DVD disc of Disney’s animated film Lady and the Tramp.

One million coupons will appear on 14-ounce sliced apple bags, Foodles and Cars 2 multipacks from Cashmere, Wash.-based Crunch Pak. The offer runs Feb. 7 to April 7, according to a news release.

“We are excited to bring this promotion to current customers and hope it will draw new shoppers to our products,” Tony Freytag, senior vice president of sales and marketing, said in the release. “The promotional coupon is a great value for parents and encourages the purchase of a healthy snack for kids.”

Disney’s planned February release will be the first appearance for Lady and the Tramp on Blu-ray, according to the company.