Cashmere, Wash.-based Crunch Pak’s products will be stocked in the dressing rooms of the game’s halftime performers, according to a company news release. The Super Bowl is Feb. 2 in MetLife Stadium in East Rutherford, N.J.
In the past, Crunch Pak has supplied sliced apples for the Academy Awards and the People’s Choice Awards. The same company that produces those shows is producing the Super Bowl halftime show this year, and Crunch Pak was asked to supply product, Tony Freytag, Crunch Pak’s senior vice president of sales and marketing, said in the release.
In addition, Crunch Pak is sponsoring a message in support of the Seattle Seahawks, who are playing the Denver Broncos in the Super Bowl, on a giant electronic billboard in New York’s Times Square.
Crunch Pak sliced apples also were served backstage at the Grammy Awards Jan. 26.