UPDATED: Crunch Pak to introduce Flavorz - The Packer

UPDATED: Crunch Pak to introduce Flavorz

04/10/2012 05:33:00 PM
Mike Hornick

“We developed more and took the top three,” Freytag said. “That’s where we’re going for now. The first to make the grade were the ones adults liked while we were testing them with children at the same time.”

Crunch Pak plans to market to adults, too, by promoting use of the peach-mango flavor in salads.

The company is also expanding its Foodles snack line. Foodles will have new labels and new ingredient options including apples with granola and yogurt, and carrots with various sides.

The shipper’s United Fresh booth will also feature Dipperz, Snackers and Crunch Pak carrots, all introduced last year.

Dipperz was named best new product at the National Convenience Show. It’s also a best new fruit product finalist at United Fresh. It comes in four varieties: sweet or tart apples with caramel dip, sweet apples with chocolate dip and baby peeled carrots with ranch dip. Each is 80 or fewer calories. Average retail is $0.99 to $1.29.

The United Fresh convention is May 1-3 in Dallas.


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