Cuties headed for permanent presence in Happy Meals - The Packer

Cuties headed for permanent presence in Happy Meals

08/11/2014 05:09:00 PM
Coral Beach

Sun Pacific’s Cutie clementines are set to become part of McDonald’s Happy Meals after a test period in the Austin, Texas, market this past winter.

“About all we can say right now is that it is going to happen,” said Barney Evans, vice president of the Pasadena, Calif.-based Sun Pacific. “I think we will know a lot more in a month.”

McDonald’s officials told The Bakersfield Californian that details about the Cuties deal could change because franchise holders will have to approve the Cuties plan before it goes nationwide. Lisa McComb, director of media relations for McDonald’s, said the test in the Austin market had concluded, but would not provide additional details.

In May, McDonald’s senior director of nutrition and menu innovation Cindy Goody said the restaurant chain realizes that it has the potential to affect what consumers eat and it plans to expand fruit and vegetable menu options.

The test in Austin in February included offering a Cutie as a side choice with Happy Meals and Mighty Kids Meals. There were also two weekend promotions for a free Cutie to every customer who bought a Happy Meal or Mighty Kids Meal and chose another side.

McDonald’s began adding apple slices to Happy Meals and Mighty Kids Meals in 2012. As of early this year, the restaurant chain said it had served more than 850 million bags of apple slices since early 2012.



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