Databar app seen as inroad to consumer engagement - The Packer

Databar app seen as inroad to consumer engagement

04/17/2012 02:45:00 PM
Tom Karst

Gaglio said the new generation of greenscans app, which is being utilized by Chelan, will give consumers a “dashboard” to view after seeing the grower videos.

“They can go to the website, or go to Facebook or recipes — any kind of other information,” she said April 16.

For further information on greenscans, visit the company website and Facebook page, where the app can also be downloaded.

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John Bailey    
Salinas Valley  |  April, 18, 2012 at 10:26 AM

This sounds like ShopSavvy. The difference is that ShopSavvy has 10 million current users.

Boone, NC  |  April, 18, 2012 at 03:24 PM

greenscans is a secure platform, allowing data providers to maintain ownership of their data assets and marketing message, while consumers can be assured of it's validity. "Hacking the food system" is a serious problem in the World today, with counterfeit products and misinformation adding to the global food crises. I don't think it is anything that should be condoned, as is the case in your article. If that is also Shop Savvy's stance, then they are not serving the best interest of producers and consumers.

Rod Averbuch    
Chicago IL  |  March, 13, 2014 at 11:14 AM

GS1 DataBar enables food waste reduction applications. The large amount of food waste is a lose-lose situation for the environment, the struggling families in today’s tough economy and for the food retailers. We should address the food waste problem in every link in our food supply chain. For example, the excess inventory of perishable food items close to their expiration on supermarket shelves causes waste. The consumer “Last In First Out” shopping behavior might be one of the weakest links of the fresh food supply chain. Why not utilize the new open GS1 DataBar standard to encourage efficient consumer shopping by offering him automatic and dynamic purchasing incentives for perishables approaching their expiration dates before they end up in a landfill? The “End Grocery Waste” application, which is based on the open GS1 DataBar standard, encourages efficient consumer shopping behavior that maximizes grocery retailer revenue, makes fresh food affordable for all families and effectively reduces the global carbon footprint. You can look this application up at EndGroceryWaste site. Rod, Chicago, IL

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