Del Monte Fresh Produce N.A. aims to promote fresh produce consumption among college students on spring break in Daytona Beach, Fla.
The company is planning an obstacle course challenge — dubbed Beach Bash Dash — March 6-8 and March 11-13 in front of the Plaza Resort and Spa.
A dance for banana-costumed students is March 7 on the pool deck of the Plaza Ocean Club. Del Monte Fresh will give away 200 banana costumes, according to a news release.
Bananas and fresh-cut pineapples will be given away at various beachside hotels throughout the six days.
The promotion was prompted, according to Del Monte Fresh, by research — including an Oregon State University study — that reports college students eat less than one serving of fruits and vegetables daily. Five servings are recommended by the U.S. Department of Agriculture.