Del Monte Fresh Produce N.A., Inc. is preparing to host is “Fresh Fan Fuel” social media promotion that will encourage healthy and fresh food choices for fall games and tailgates.

The promotion will give participants the opportunity to win one of eight tailgating prize packages, according to a news release.

Del Monte hits social media with Fresh Fan FuelThe promotion runs from Aug. 18 through Sept. 12.

Upon visiting the Fresh Fan Fuel website, consumers will be prompted to upload a picture that shows a healthy tailgating or game-day experience. Participants can invite friends on Facebook to vote for their picture to increase their chances of winning the grand prize. They will also be encouraged to use #freshfanfuel on Twitter and Instagram posts.

“The Fresh Fan Fuel promotion is intended to encourage consumers to choose healthier alternatives for their tailgates or football parties,” vice president of Marketing North America for Del Monte Dennis Christou said in the release.

“Del Monte products can play multiple roles at a tailgate. Our delicious Guac can be served as a dip with veggies or as a condiment. Easy to serve fresh cut fruit and veggie trays are great alternatives to chips or cookies. And our whole produce items such as our famous Del Monte Gold pineapple, bananas, and avocados can be thrown on the grill for a delicious treat.”

The grand prize is the Ultimate Fan Package which includes $100 to purchase Del Monte products, two tickets to a regular-season football game of the winner’s choice, a television professional football package, fan gear, a portable gas grill, a cooler, two tailgating chairs, a bag toss game and a professional football.

Runner-up and weekly prizes include various tailgating items.