This season, Delightful added a category for bell peppers, Felix said. It markets several types of sweet peppers. Felix said he expects to add other kinds of peppers in 2012.
Delighftul has a promotional program with celebrity chef Beau MacMillan from Elements restaurant at Sanctuary on Camelback Mountain resort, Paradise Valley, Ariz. MacMillan regularly develops recipes for Delightful, using its products. The recipes are printed on the backs of labels that appear on tomato packages. The recipes eventually will be posted on the company’s website, http://delightfulquality.com.