DeltaTrak is giving its corporate brand and visual identity a makeover.

The Pleasanton, Calif.-based cold-chain management, monitoring and food safety provider is updating to give the company a better look and improved website functionality, according to a news release.

DeltaTrak updates imageIn addition to the new website, the new look is designed to showcase DeltaTrak’s customer service values through new logos, packaging as well as colors and marketing material designed to reflect the company’s competencies in cold chain, food safety, life science and environment monitoring solutions, according to the release.

The new branding also updates and tries to distinguish the company from its competitors.

The company’s new logo features a signature temperature data point icon giving it a more contemporary yet classic line, according to the release.