Fitness expert Denise Austin and the Idaho Potato Commission participated in the American Heart Month.
Austin, longtime spokeswoman for the potato commission, conducted a satellite media tour of 35 live television interviews.
During these interviews, she shared some of her favorite heart-healthy potato recipes and provided tips on using technology to get healthier, including her free iPhone app, YouTube videos and social media services.
“In addition to the variety of delicious new heart-healthy recipes on our website, we hope our (satellite media tour)..., will encourage folks to take a proactive stance when it comes to their heart health,” said Frank Muir, IPC president and chief executive officer .
The potato commission also re-released an online version of its television commercial featuring Austin, with a new, behind-the-scenes ending.
The Idaho potato website can be found at www.idahopotato.com.