The company services a retail and foodservice customer base within a “400- to 500-mile radius around Detroit, as well as Ontario,” Riggio said.
Nothing changes there, Riggio says.
“The customer base is the same,” he said. “I mean, it’s changing all the time as an ongoing practice, but not in any way connected to the name change.
No other changes in direction are planned in connection to the name change, Riggio said.
“We’re a family company, so we’re pretty liquid, nimble, and we’re able to make pretty big changes without too much (difficulty),” he said.