Disney-branded produce sales triple

10/17/2013 02:29:00 PM
Andy Nelson

Courtesy Crunch PakSales of Disney-branded fruits and vegetables have tripled in the past two years.

In addition, more than 3.1 billion servings of Disney-themed fruits and vegetables have been served in the U.S. since 2006, according to a news release from Glendale, Calif.-based Disney Consumer Products.

New products featuring Mickey Mouse, Disney Princess, Monsters University, Marvel superheroes and other Disney characters continue to be introduced, John King, Disney Consumer Products’ director of licensing for consumables, said in the release.

“Disney’s growth in the produce arena is a great sign that kids and parents are receiving the message and incorporating more fruits and vegetables into their daily meals,” King said. “We continue to innovate, delivering flavors that appeal to kids and offering an ever-expanding assortment of fruits and vegetables featuring the Disney characters kids know and love.”

Disney will promote its kids’ products extensively at the Produce Marketing Association’s Fresh Summit in New Orleans.

New from Disney for Spring 2014, and on display at Fresh Summit, are Crunch Pak sliced apples featuring The Avengers and Spider-Man and Freska mangoes featuring a variety of Disney characters.

Also at Fresh Summit this year, Disney is co-sponsoring the PMA Foundation 5K Race for Talent. More than 1,000 runners are expected to participate. After the race, participants will be treated to Disney-branded produce.



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