ANAHEIM, Calif. — Alpine Fresh and Driscoll Strawberry Associates Inc. have adopted HarvestMark 2013 features that support mobile marketing and freshness tracking, respectively.

Watsonville, Calif.-based Driscoll’s added the Insights quality tool and extended its overall HarvestMark contract for three years. Miami-based importer and shipper Alpine Fresh added HarvestMark Connect to market directly to consumers.

HarvestMark 2013, which expands on prior traceability offerings, is a product of Redwood City, Calif.-based YottaMark.

Alpine Fresh adopted HarvestMark PTI for asparagus and blueberries two years ago, and plans to deploy it this season across facilities in Chile, Peru and Mexico.

The company plans to use Connect for packaged blackberries, French beans, snap peas, fresh-cut mangoes, pineapples and papayas, according to a news release. Among other features, the software allows Alpine to capture shopper feedback via smartphone or the Internet through ratings and surveys.

Connect works with shippers’ existing lot codes.

Scott Komar, Driscoll’s group vice president for supply chain, said Insights will help ensure quality.

“With HarvestMark tools and analytics, we can now continuously monitor our end-to-end supply chain,” he said in the release.

Part of the data and analytics available through Insights comes from HarvestMark auditor observations and photos taken at retail.