A survey for Watsonville, Calif.-based Driscoll’s finds that 3 p.m. is the most prevalent time for a between-meals snack, and that almost 75% of snackers believe they should be eating healthier foods then.

Driscoll’s plans to promote that belief by delivering blueberry snacks to New York City businesses Jan. 13-17. To participate, businesses will tweet @driscollsberry #3pmsnack #SnackSquad, according to a news release.

Driscoll’s will also work with LinkedIn that week in New York and at the company’s Mountain View, Calif., headquarters to provide blueberry snacks to employees at 3 p.m.

The survey took responses from more than 2,225 adults; about 18 are active members of the grower-shipper’s loyalty panel.

Half said they snack around 3 p.m., and 79% said they snack to refuel or beat an afternoon slump.

Time of day also influenced snack choices. Those snacking between 2 p.m. and 4 p.m. were more likely to choose fresh fruit.

“We are excited to launch a campaign that will introduce great tasting blueberry snacks to replace the unhealthy 3 p.m. snack, especially as people are trying to keep their New Year’s resolutions on track,” Frances Dillard, Driscoll’s director of marketing, said in the release.

Online, Driscoll’s is offering blueberry snack recipes.

The survey also found:

  • 81% of those who work in an office away from home continue to work while eating their snack; and
  • 45.7% snack on salty foods, candy and baked goods or other less nutritious items.