Towell
Towell

With 11 years of service to Duda Farm Fresh Foods, Nichole Towell is now director of marketing for the Oviedo, Fla., company.

Mark Bassetti, senior vice president of Duda, announced Towell’s promotion July 25 in a news release. Towell has worked in sales and marketing positions for the company and was most recently marketing manager. Bassetti said she has led the company’s efforts in digital and social media marketing.

Towell was behind the marketing promotion and public relations efforts for Duda’s campaign “What’s Red?” She also serves on the United Fresh Produce Leadership Alumni Board of Directors, is involved in the planning committee for the Produce Marketing Association’s Foundation for Industry Talent’s Fresh Perspective event and is an avid supporter and member of the Produce for Better Health Foundation Marketing Committee.

She is an alumnae member of the United Fresh Produce Industry Leadership class 15, and she won the 2009 Tip Murphy Scholarship for Leadership Excellence from PMA’s Foundation for Industry Talent.