Durand-Wayland, Inc., has named Fred Doerksen as West Coast sales manager.

Doerksen plans to serve the LaGrange, Ga.-based company’s packinghouse customers in California, Arizona and Nevada, according to a news release.

In the new role, Doerksen plans to work with existing customers and develop new ones as well as reestablishing Durand-Wayland’s West Coast presence, according to the release.

He plans to market the company’s line of packinghouse equipment and new technology offerings, according to the release.

“Fred has over 20 years of experience in managing large packinghouses, utilizing Durand equipment and participating in orchard operations,” Ray Perry, Durand-Wayland’s senior vice president of sales, said in the release. “We … are pleased to have been able to add Fred to our team with his extensive and credible industry experience.”

Doerksen plans to work from Durand-Wayland’s Reedley, Calif., operation.