(UPDATED COVERAGE Sept. 19) Earl’s Organic Produce has launched a seasonal organic salsa in partnership with Lompoc, Calif.-based heirloom tomato grower Tutti Frutti Farms.

The product, Earl’s Organic Seasonal Limited Edition Heirloom Salsa, is the company’s first private-label item.

Earl’s Organic is based at the San Francisco Wholesale Produce Market. Ads for the salsa are scheduled for the San Francisco Chronicle’s Bites section Oct. 5, according to a news release.

Northern California retailers carrying the product are yet to be announced by the company.

California’s heirloom tomato season starts in July and can run through November, weather permitting.

“Earl’s felt their close relationship with Tutti Frutti presented a unique opportunity to partner with an excellent grower and to fill a niche in the market that lacked fresh heirloom variety organic salsas made with extraordinary flavor,” marketing manager Susan Simitz said in the release.

Chris Cadwell is the owner of Tutti Frutti Farms.

Earl’s Organic has also renewed its food safety certification for a third year. In July the U.S. Department of Agriculture notified the company that it passed the initial elements of the voluntary USDA audit program for good agricultural and handling practices. Pablo Ruiz manages food safety for Earl’s, training handlers and keeping logbooks.