Earthbound Farm launches organic snacks, herb purees - The Packer

Earthbound Farm launches organic snacks, herb purees

04/03/2012 09:25:00 AM
Mike Hornick

Earthbound Farm is marketing three new product lines, Dippin’ Doubles organic fresh fruit and vegetable snacks, Power Greens salad mixes and herb purees in a tube.

“The products launched in February and are currently gaining distribution nationally,” said Julia Waneka, spokeswoman for Earthbound Farm, San Juan Bautista, Calif.

Aimed at children, Dippin’ Doubles come in two-count packages. Options are carrots and ranch dip; apples and peanut butter; and apples and vanilla yogurt dip. The suggested retail price is $2.99, according to a news release.

The organic herb purees come in 4-ounce squeeze tubes, merchandised in six-count trays and retail for about $4.99 each. Flavors are ginger, garlic, basil, cilantro, dill and chili pepper.

“We listen to our consumers,” Judy Chen, chief marketing officer for Earthbound Farm, said in the release. “They want organic food that delights their palates and also simplifies healthy eating. Our new Power Greens, Dippin’ Doubles and Herb Purees do just that.”

Power Greens combine organic baby spinach leaves, baby red and green chard and baby kale in 12-ounce bags and 11-ounce clamshells, retailing at about $3.99 and $4.99, respectively.

Earthbound Farm is marketing three new product lines, Dippin’ Doubles organic fresh fruit and vegetable snacks, Power Greens salad mixes and herb purees in a tube.
“The products launched in February and are currently gaining distribution nationally,” said Julia Waneka, spokeswoman for Earthbound Farm, San Juan Bautista, Calif.



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