Edge Sales & Marketing, Pleasanton, Calif., hired Diane Kirkpatrick as its retail operations manager.

She will assist in developing and executing retail practices and market strategies, according to a news release, and will remain in communication with its clients and retail partners, especially Safeway Inc., also based in Pleasanton.

Kirkpatrick had worked at Edge before, as a retail manager. She also worked as a sales manager at Advantage Sales & Marketing, Irvine, Calif., and she moved with her family to Colorado in 2009, working as a retail sales leader for Daisy Brands, Dallas.

Edge’s release said it has more than 30 produce clients. They specialize in sales and marketing of value-added and fresh produce to Safeway and other retailers in northern California. They offer services in business and account management, analytics and marketing.