“Produce, you’re stronger than Fiber One bars,” Lempert said. “We often blame candy and soda companies for obesity. But they’re really smart marketers. I would find the smartest person at Coca Cola and hire them to do your marketing. If we really want to change behavior, it’s not just pointing fingers at candies and sodas. It’s offering alternatives.”
At a Sept. 23 breakfast, FFVA chairman Keith Mixon, the Winter Haven-based president of Dole Berry Co. LLC, reported that FFVA is experiencing increasing social media interaction.
On the legislative front, Mixon reported every bill the organization supported in Tallahassee was signed into law and that none of the bills FFVA members opposed passed.
During the Sept. 24 traditional Florida “cracker” breakfast, retired U.S. Marine Lt. Col. Robert Darling gripped listeners as he described the 24 hours he worked inside President George W. Bush’s underground chamber during the Sept. 11 terrorist attacks.