Thirty-two percent of consumers bought more foods based on nutritional components versus last year. That’s according to the Shopping for Health 2012 report, produced by the Washington, D.C.-based Food Marketing Institute and Prevention magazine.
Respondents said they’re counting calories, switching to whole grain and looking for more protein.
“More and more shoppers are making the switch to foods with benefits,” said Cary Silvers, director of consumer insights for Prevention, in a news release. “They are steering away from empty calories and asking, ‘What’s in my food and how is it good for me?’”
Shoppers still look to store brands for cost savings, and buy only what they need, according to the study, which is available for purchase on the FMI website www.fmi.org.