FPFC Southern California Expo booths showcase products

07/19/2012 07:01:00 PM
Tom Burfield

The melon, which the company says has an inner flesh with a “honeydew-like appearance and aroma with a refreshing sweet, tart and tangy melon flavor,” is available from May until October.

Tom BurfieldHerbThyme Farms' rosemary skewers come in a self-merchandising shipper.HerbThyme Farms

Richard Wangenheim, who handles sales and marketing for Perrysburg, Ohio-based HerbThyme farms, had a lot to tout at the expo. The company showed its rosemary skewers in a self-merchandising shipper that includes a quick-response code that, when scanned with a smart phone, takes consumers to a video showing how the product can be used on the grill.

Wangenheim also displayed two holiday shippers — one for the company’s poultry bouquet, which includes three herbs in one package, and the other that contains separate packages of rosemary, sage and thyme. The company also displayed an herbal beverage mix that makes lemonade “with an herbal infusion,” he said.

Mission Produce

SteakHouse Style Asparagus from Mission Produce, Oxnard, is great for summer grilling, said Leighanne Thomsen, saleswoman. The jumbo-sized, fresh green asparagus, made popular by high-end steak house restaurants, comes in a 1-pound, extended-life bag that contains information about grilling and broiling the asparagus along with seasoning suggestions.

Oppenheimer Group

The Oppenheimer Group, Vancouver, British Columbia, displayed newly designed cartons from Oceanside Pole at its booth. The company formed a partnership with tomato producer Harry Singh Jr., innovator of the Oceanside Pole growing method, last winter, and the first tomatoes now are being harvested. The design reflects the heritage of the Oceanside, area, where Singh’s family has farmed for more than seven decades. The tomatoes are packed in two- and three-layer configurations.

Tom BurfieldKen Perez, sales and marketing analyst with Ready Pac Foods Inc., talks with Chevelle Kong, produce general merchandising clerk at a Stater Bros. supermarket in Twentynine Palms, Calif., about Ready Pac's Disney-themed Cool Cuts line.Ready Pac

Ready Pac Foods Inc., Irwindale, had a number of prelaunch products to tout. Ken Perez, sales and marketing analyst, said Ready Pac’s Disney line of four CoolCuts kids’ salads and four CoolCuts kids’ snacks should be available Aug. 1, five varieties of fresh fruit parfaits will kick off Aug. 15, and four organic bistro products are set to launch in September.

West Pak/Blue Bird

West Pak Avocados Inc., Temecula, and Blue Bird Trading Co., Santa Ana, have combined efforts to offer bags of four avocados from West Pak and a 1-ounce packet of Blue Bird “Perfect Guacamole Mix,” said Dan Acevedo, director of business development at West Pak. Stand-up wire racks are available to display the bags at retail.


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