“In the past nine years our Fair Trade growth has been about 40%,” Goldberg said.
“It’s just good business to be in Fair Trade because it is compelling from a business and human standpoint.”
Marion Tabard, marketing director for Turbana, agreed that Fair Trade produce is in a growth mode. Worldwide, Turbana’s Fair Trade volume is up 25%. Growth in the North American market has not matched the rates Turbana has seen in Europe, she said. The company is working to change that.
“In the last six months we have been working closely with selected retailers to take Fair Trade bananas mainstream,” Tabard said.