Feeding America is highlighting Hunger Action month with the San Francisco Giants and produce marketers with a “Cloudy with a Chance of Meatballs 2” promotion.
The Sept. 6 event at AT&T Park, is dubbed “Orange Friday” for the color shared by both the Giants and Hunger Action month. Products from companies that have marketing tie-ins will be featured:
- California Giant Berry Farms
- Cal-Organic Farms
- Duda Farm Fresh Foods
- Grimmway Farms
- National Watermelon Promotion Board
Fans are encouraged to bring canned food or monetary donations to receive the pre-game fresh produce snacks, according to a news release.
“Orange Friday is the perfect opportunity to connect our hunger action support and our California Giant strawberries with our home team,” said Cindy Jewell, director of marketing at California Giant Berry Farms, in the release.
Other promotions for the movie include retail packs with artwork and codes related to the movie, directing consumers to links them to recipes, film information and donation information through Cloudy2win.com.